Streamlining processes through automation is important for personal and professional growth and exactly what this session is about. The topic of automation is important inside and outside the A/E/C industry. According to IDC Group, “not implementing a Marketing Automation solution may be the ultimate career-limiting move for today’s marketers. If you haven’t gotten started, you’re already behind the 8 ball.”
As marketers we are always striving to gain more time. We need this time to prepare proposals, craft messaging, update the website, coordinate project photography, gather project data, write content and much more. Since adding more hours to our day is not an option we need to use
the time we have differently. Streamlining processes, automating repetitive and manual tasks and jumping off the hamster wheel is what automation is how we can add hours back.
“Every aspect of marketing – from brand, experience design, and demand generation, to content marketing, analytics and measurement –is affected by technology,” as stated in the
Gartner Research Study
.
According to Scott Brinker, within large companies 81% of them now have a chief marketing technologist role, up from 71% just a year ago. Another 8% expect to add that role within the next 24 months. This role is a hybrid — “part strategist, part creative and part technologist” and “broadly the equivalent of a CTO and a CIO dedicated to marketing.”
Forrester researchers
predict spending on marketing automation technology tools will reach $25.1
billion annually by 2023, up from $11.4 billion last year. That’s a 14% compound annual growth rate over the next five years.